Kuala Lumpur | Los Angeles | Hong Kong, China

ICEpirit is committed to international cultural communication and exchange. It is the first officially acknowledged multinational culture, education and communication company in the Asia-Pacific region. 

The business cooperation has been successfully implanted into Southeast Asia, Great China, London, and Los Angeles. ICEpirit located in Kuala Lumpur, Hong Kong, and Los Angeles.

Higher Education Abroad | Non-profit Education Institutions | Cultural & International Agency | Art Gallery
In the spirit of determination and perseveration, we develop a strong sense of self-worth and always map out a pathway for the future. 

Kuala Lumpur







Los Angeles

ICEpecial Gallery

Hong Kong, China


Important News

In-kind Donations to Promise Home - A Giveback to Society

September 15, 2020

We, ICE AGENCY SDN BHD are always concern about people who need help and improve the lives of less-fortunate communities in Malaysia. With the aim to help and secure future generations, we took the opportunity to contribute to Promise Home by making in-kind donations and visit.

Promise Home was established in 2011 to help underprivileged Orang Asli children by providing them opportunity of education. It does not only provide the children with access to free education, the home also helps to improve the children’s hygiene and health conditions. 

Promise Home currently takes care of 40+ children with ages ranging from 7 to 17 years old. These children are from 4 different villages around Slim River, Perak and they are the indigenous people or we call them “Orang Asli”. The children staying in this home are not orphans but they have never been to school and most of them do not even have proper access to clean water and electricity in their villages. 

Since we are in the education industry, we have the responsibility and obligation to help the children to ensure they have an access to education. Based on their request on daily necessities, we made some in-kind donations including powdered drinks, sardine cans, shampoos, shower gels, laundry detergents, floor cleaners and slippers.     

In the very beginning, the children have to learn from zero, such as alphabets, numbers and even how to hold a pencil. Until today, most of the children are now enrolled into government primary schools in Bukit Kemuning after having tuition classes by volunteering teachers for 2 years. Some of them even go to secondary schools after graduating from primary schools. 

In the future, ICE AGENCY SDN BHD will not only provide education services, but also would also continue to make an effort to give back to the society. We believe even the smallest contribution can make an impact on someone in need and make the world a better place. 

ICEpecial Gallery - Live interview with our signed artist, Karol Suguikawa 


June 30, 2020

ICEpecial signed artist, Karol Suguikawa was invited to an interview titled Visual Merchandising, Consumer Involvement and Experience, at Marca Apartment. Visual Merchandising is a marketing strategy which allows consumers to have a more solid and loyal shopping experience. The implementation of Visual Merchandising can actually increase the sales and promote the brand awareness of a company. 

The moderator of this interview, Sony Rafael, a professor of interior design course and an architect, will have a discussion with Karol Suguikawa and Antonio Isuperio, the creative director by sharing their concepts and ideas about design. 

The artist Karol Suguikawa is an architect and designer educated at the Milan Polytechnic of Italy as well as a proud transwoman. Her work is dedicated to the authorial production of furniture design and other artistic projects with a focus on gender. Her references or ideas come from the Italian pop design of the 60s, fashion, advertising and the contemporary society. Currently Karol Suguikawa has distinct lines of projects that are rooted in storytelling with ironic, sensual, humorous answers: sometimes embodying a kitschy edge. She works with several materials: wood, marble, glass, polyurethane and metal, using them primarily to create furniture, upholstery, lighting, and home.

Interview video link:

Signing MOU with International College Rajamangala University of Technology Krungthep (ICUTK)


November 19, 2019 

On 19th November 2019, the chairman of our company, Dr. Xue Ruiteng signed memorandum of understanding (MOU) of 2020 International MBA Programs with Dr. Prattana Srisuk, the Dean of International College Rajamangala University of Technology Krungthep (ICUTK) at Bangkok, Thailand. 

The International College is under Rajamangala University of Technology Krungthep (UTK). It provides both Thai and international students with a unique and affordable learning experience.

This is the first place to offer an international program of the Rajamangala University of Technology Group including Bachelor of Business Administration Program in International Business Management, Information Systems, Marketing, Accounting and Bachelor of Arts Program Department of Tourism and Hospitality. 

Rajamangala University of Technology Krungthep is a university under the administration of the Commission on Higher Education of the Ministry of Education. It was first established under the name “Institute of Technology and Vocational Education” in 1975 and was changed to “Rajamangala University of Technology Krungthep” in 2005, as a vocational institution of higher educational level offering Bachelor's and Master's Degrees.

There are approximately 1000 international students at Rajamangala University of Technology Krungthep, with 282 research projects and 1846 national and international research results as well as the top university in Thailand technology universities. 70.43% of the lecturers are experienced and professional professors. 

9.02% of students from Rajamangala University of Technology Krungthep started own companies during study or within a year after graduation; 81.42% of the students work in large corporate company; 38.59% of graduates have salary of more than average. 

We have established counselling service at Universiti Kebangsaan Malaysia (UKM)!

June 1, 2019

We, ICE Agency Sdn Bhd have collaborated with Unikebme Holding Sdn Bhd to establish a counselling service at Universiti Kebangsaan Malaysia (UKM) on 1st June 2019. Through the counselling service, we are able to recruit more students from China by organising promoting and marketing activities in China. We also provide assistance for students regarding the application process in order to reassure all the submitted documentation are complete and appropriate. 

Universiti Kebangsaan Malaysia (UKM) is one of six research universities in the country. According to 2021 QS World University Ranking, UKM has ranked as 114th globally, 39th in Asia and 3rd in Malaysia, consider as one of the best universities in Malaysia. 

It encompasses an academic community of 2,432 (352 professors; 693 associate professors; 1,240 lecturers and 39 tutors and 108 teachers), supporting staff of more than 9500 and a student population of approximately 16,977. Currently, UKM has about 11,500 undergraduate students, and 5,477 postgraduate students of which 2,551 are foreign students from 52 different countries. Since its establishment in 1971 up till 2017, the University has produced more than 185,846 graduates; 147,228 Bachelors, 33,789 Masters and 4,829 PhDs. 

Our chairman, Dr. Xue Ruiteng attended “The 2nd Yunnan-South & Southeast Asia Education Exchange and Cooperation Forum”

June 11, 2019

The 2nd Yunnan-South & Southeast Asia Education Exchange and Cooperation Forum was held in Kunming. Relevant experts and scholars from 68 universities in the province and 31 countries including Malaysia, Cambodia, Laos, Thailand, Bangladesh, Italy and Australia assembled and met at the forum for the discussion of cooperative development. 

With the theme of "Mutual Trust, Common Development", the main forum set up “Yunnan – South and Southeast Asian University Presidents Sub-Forum”, “Yunnan – Thailand Vocational Education Cooperation Sub-forum”, “Yunnan-Hong Kong, Macao and Taiwan Education Cooperation Sub-forum”, “Yunnan- Italy Higher Education Cooperation Sub-forum”, “Sub-Forum on Chinese Foreign Cooperation in Running Schools in Yunnan Province”, “Sub-forum on Yunnan - South Asia and Southeast Asia Tourism Vocational Education  Personnel Training Exchange and Cooperation” and other forums. The “One-to-One” project is formed among the schools in Yunnan province and foreign schools and the South Asia and Southeast Asia University Student Friendly Sports is promoted to enhance cultural exchanges through discussion and sportsmanship in the game. 

In addition, the Yunnan Opening Up Education Achievement Exhibition was also held on the opening day of the forum to publicize and display the accomplishments of Yunnan opening up education since the implementation of reform and opening. 

At the opening ceremony, our chairman, Dr. Xue Ruiteng was invited by Yunnan Province to represent City University Malaysia to sign a memorandum of understanding (MOU) on education cooperation with Yunnan Economics Trade and Foreign Affairs College. At the same time, Dr. Xue Ruiteng also had a cordial meeting with Dr. Pathamarat Nakanitanon, Vice President of Chiang Mai Rajabhat University and Dr.Chaiyapattarasurawong Wongla, Director of International Affairs of Chiang Mai Rajabhat University, and we looked forward to having collaborations in near future. 

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